For too long, the intimates industry has forced women to choose between comfort and confidence - shapewear that pinches and constricts, underwear that doesn't fit real bodies, and sizing that excludes more people than it serves. SKIMS exists to fundamentally change this reality. The company creates technically constructed solutions that enhance natural curves without sacrificing comfort or inclusivity. Their underwear stretches to twice its size, their shapewear provides targeted sculpting in a range of support levels, and their product line spans from XXS to 5X with dozens of shades representing diverse skin tones. Because feeling good in what you wear under your clothes shouldn't mean compromising on fit, fabric, or self-expression.
Co-founded by Kim Kardashian, Emma Grede, and Jens Grede in 2019, SKIMS has rapidly grown into a $5 billion brand by obsessing over product innovation and customer needs. The company's mission-driven approach combines technical construction with fashion-forward design, creating a new category of solutions-oriented intimates that advance the entire industry forward. By expanding into loungewear, sleepwear, and activewear partnerships with Nike and The North Face, SKIMS continues to prove that body positivity and inclusive sizing aren't niche values - they're the future of fashion. Every product is engineered to solve real problems for real bodies, setting new standards for what undergarments can and should be.
