We're a genetics and health company dedicated to making DNA information accessible, understandable and actionable for everyday life. Founded in 2006 by Anne Wojcicki and Linda Avey, we built a direct-to-consumer platform that blends ancestry insights with health-related genetic reports. Our Health + Ancestry Service offers 150+ reports covering ancestry, health predispositions, carrier status and traits, and we continue to expand with new features and reports. We've sold more than 12 million kits and have been recognized by Time Magazine and other outlets for shaping the consumer genetics space.
You're in control of your DNA and your data. Privacy by design is embedded in our approach, with clear consent choices and robust protections. We partner with researchers and institutions to crowdsource data in a de-identified form to fuel discoveries while maintaining privacy. Reports and health claims follow regulatory standards, and while these tools provide insights, they are not a clinical diagnosis. We remain committed to transparent communication, ongoing improvement, and accessible genetic information that helps people understand themselves and their health while protecting their privacy. We also emphasize that our Health reports meet FDA requirements where applicable, and we continue to work with regulators to ensure safety and accuracy.
